Rebeca Vargas is the President and CEO of the US‐Mexico Foundation since April of 2014. Previously, Rebeca had senior positions at J.P. Morgan Chase, Citigroup, and BBVA, working in the US, Mexico and Latin America.
As the President and CEO of the USMF, Ms. Vargas led the Organization’s long-term strategic planning, resulting in the redefinition of its vision and mission, and a significant transformation and expansion of its social impact. With Ms. Vargas leadership, the USMF has evolved from a grant-giving organization to an organization that also operates unique educational programs that empower Mexicans, on both sides of the border, while promoting binational understanding and cooperation.
During the first two years of Ms. Vargas tenure at the USMF, the organization launched several initiatives new bi-national programs in the areas of education, workforce development, and citizenship development. Among them: “1,000 Dreamers – 1,000 Leaders”, “Dreamers without Borders”, and “1,000 Girls – 1,000 Futures”, “Los Otros Dreamers Book Tour” and “Classrooms without Borders”. Additionally, the Foundation continued the expansion of the “Mexican American Leadership Initiative (MALI)”; a US based network of Mexican Americans interested in promoting and impacting Mexico’s social development.
Prior to joining the USMF, Ms. Vargas was a Managing Director at JPMC for 7 years during which she was most recently the Head of Marketing, Communications, and Philanthropy for J.P. Morgan Latin America. In this position, she was also a member of the Latin America Regional Management Committee, and a member of the Investment Banking Operating Committee. Previously, she was the Head of the Multicultural Segment for Chase, responsible for developing all servicing in Spanish, all advertising in Spanish, Korean and Mandarin, and all marketing campaigns and consumer products targeted to Latino and Asian consumers in the US.
During her 8‐year tenure at Citigroup, Ms. Vargas held several senior positions in the areas of Marketing and Communications, Corporate Mergers and Acquisitions, and Strategy and Business Development. As Head of the Multicultural Segment for Citibank in the US, she was responsible for developing several new bank products tailored to Latinos in the US. She also led the implementation of end‐to‐end servicing in Spanish, and the production of award-winning advertising campaigns. Ms. Vargas was also responsible for the acceptance of new forms of identification (such as Consulate cards) for the opening of new bank accounts. Previously, she was a member of the executive teams responsible for the integration of Banamex with Citibank Mexico and a member of the integration team responsible for merging Associates First Capital with CitiFinancial. During her tenure at Citigroup, she was also the Founding Co-Head of Citi’s Global Hispanic Employee Network.
Earlier in her career, Ms. Vargas led the Bank’s participation in the creation of the MexDer and was a member of BBVA‐Bancomer’s Risk Management Team.
Ms. Vargas has been named “One of the Top Women in Retail and Finance” by Women of Color Magazine, “One of the 100 most influential Hispanics in the US” by Hispanic Executive Magazine, and “One of the Top 50 Executives under 50” by the Diversity MBA Magazine.
Ms. Vargas has been profiled by ALMA Magazine as “a Latino leader, for outstanding work on US Hispanic marketing”, by Latina Style Magazine for her “commitment to advancing the Latino community in the US”, by The Hispanic Business Magazine on the “2006 Influential: 10 to Watch” edition, and by The Banker Magazine as a “Rising Executive and leader in the US Hispanic Market”.
Ms. Vargas received in 2006 a Proclamation from the City of New York and the “Latino Marketer of the Year Award” by Adweek’s Marketing y Medios Magazine.
Ms. Vargas holds an MBA from the Freeman School of Business at Tulane University and a BA in Accounting from the ITAM in Mexico. She is married and has two children.Back to Staff